Dot’s Cafe’s New Matcha Line Packs Out Branches and Captures the Nation’s Attention with a Three-Day Campaign.
Abu Dhabi, UAE – Dot’s Cafe, the UAE-born specialty coffee brand that began as a humble truck in Abu Dhabi, has redefined the local cafe scene with the extraordinary launch of its new matcha line. Months of careful testing and blending have led to a perfect fusion of premium matcha with bold, unique flavours, leaving the UAE in awe. The launch sparked a social media frenzy, drew crowds to Dot’s locations, and ignited an exciting demand for Dot’s to expand its footprint nationwide.
In celebration of UAE Flag Day, Dot’s hosted an unforgettable three-day experience, offering complimentary matcha drinks across its branches in Abu Dhabi, Al Ain, and Fujairah. CEO Saeed Al Khateeri spearheaded this initiative as a gift to the people, embodying Dot’s commitment to community and to showcasing the best in local hospitality. More than the flavours that people loved – it was the spirit of togetherness and pride in celebrating something uniquely local.
The response was nothing short of phenomenal. Over 16,000 cups of matcha were served during the three-day campaign, with visitors from across the UAE, including Sharjah, Ras Al Khaimah, and Dubai, flocking to Dot’s. Some even drove all the way from Dubai to queue for a taste of Dot’s matcha. The demand has been so overwhelming that people are now clamouring for Dot’s to open new branches in their emirates, cementing the brand’s position as a beloved local icon.
“Dot’s has always been about offering something extraordinary,” said Saeed Al Khateeri, CEO of Dot’s Cafe. “Our mission is to create an experience that raises the bar for quality, authenticity, and connection. This matcha launch was our way of celebrating our passion for food, hospitality, and the spirit of the UAE.”
The journey to perfecting Dot’s matcha was a testament to the team’s dedication and commitment. Over two months of meticulous experimentation ensured the perfect balance of flavour, making Dot’s matcha line a standout in the UAE’s competitive cafe
market. The results speak for themselves – thousands of delighted visitors, an outpouring of praise, and Dot’s now being hailed as serving “the best matcha in the UAE.”
With this trailblazing campaign, Dot’s Cafe has raised the bar for UAE cafes, proving that a local brand, built from the ground up, can not only connect with its community but inspire an entire nation. Dot’s continues to set the pace for innovation, quality, and local pride – one unforgettable cup at a time.
About Trace Hospitality:
Founded in 2019 in Abu Dhabi by visionary Emirati entrepreneur, Saeed Al Khateeri, Trace Hospitality is a dynamic force in the UAE’s Food & Beverage landscape, specialising in restaurant management, hospitality, and catering services. Guided by a mission to share a deep love for food, Trace Hospitality brings creative, community-focused concepts to life, elevating the local dining experience. The company’s vision is to transform hospitality by setting new standards of quality, efficiency, and service, enriching Abu Dhabi’s culinary scene and beyond for years to come.
About Dot’s Cafe:
Dot’s Cafe is a celebrated specialty coffee brand with roots in Abu Dhabi, devoted to bringing high-quality beverages with a uniquely local twist. From specialty coffees to premium matcha, Dot’s continues to inspire and connect with communities across the UAE, serving products that reflect its passion for excellence and local heritage.
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